Senior Online Marketing Manager

Creator Group • Bulgaria

Pressmaster.ai seeks a passionate and committed Sr. Online Marketing Manager (m/w/d) – English speaking for our new start-up Pressmaster.ai, as part of the Creator Group.

Pressmaster.ai helps business owners and agencies turn expertise into engaging content across multiple platforms. Through a simple 5-minute AI interview, the platform creates weeks of authentic articles, social posts, and press releases that maintain their unique voice and industry authority.

Key features include trend alerts from 500k+ daily sources, automated content distribution to social media and blogs, custom blog creation, detailed analytics, and white-label solutions for agencies. The result? Consistent, high-quality content that builds credibility – without spending hours writing.

Join our team at Pressmaster.ai and craft sales-psychologically effective copy that amplifies our brand and transforms the PR landscape.

As a Sr. Online Marketing Manager (m/w/d), you’ll collaborate with a creative, forward-thinking team, leveraging your expertise to deliver compelling messaging across multiple media channels. Your work will play a pivotal role in Project management and communicating our vision and driving the success of Pressmaster.ai.

Become a key player in shaping the future of PR with innovative ideas and impactful storytelling that resonate with global audiences.

Primary focus: Direct response (online marketing) copywriting for the B2B SaaS market

Key Responsibilities:

Take the lead in crafting high-converting direct response copy tailored to the B2B SaaS audience, including emails, landing pages, ad copy / creatives, and product messaging.
Drive all copywriting efforts across digital channels, ensuring every word is optimized for engagement, clarity, and conversion while maintaining brand consistency.
Strategize and execute full-funnel digital campaigns—paid, organic, and email—with compelling copy as the core driver of results.
Lead content ideation and messaging strategy in alignment with product positioning, user needs, and market trends within the SaaS space.
Collaborate with all departments of a marketing team, such as funnelbuilder, graphic designer, video cutters and product developers to ensure copy and creative work in unison across campaigns.
Own and optimize SEO and SEM copy, from metadata and blog headlines to ad variants and performance landing pages.
Analyze performance of marketing assets (open rates, CTR, CVR) and iterate copy based on data and testing.
Mentor junior writers and content creators, reviewing and refining their work to uphold high standards of clarity, persuasion, and relevance.
Recommend innovations in tone, storytelling, or channel strategy to improve user engagement and conversion paths.

Requirements:

5–7 years of hands-on experience as Online Marketing Manager and Direct Response Copywriting, with a strong portfolio focused on B2B SaaS, demonstrating measurable results (lead generation, sign-ups, conversions).
Native-level English (C2) with the ability to simplify complex SaaS concepts into clear, benefit-driven messaging.
Proven ability to lead content-driven digital campaigns across channels like LinkedIn Ads, Google Ads, email sequences, landing pages, and social.
Deep understanding of the B2B buyer journey and how to craft copy for different funnel stages (awareness, consideration, decision).
Familiarity with SaaS product marketing, value proposition frameworks, and user pain points.
Skilled in tools like HubSpot, Marketo, or Pardot, as well as Google Analytics, SEMrush, and WordPress.
High stress resilience and the ability to manage tight deadlines and shifting priorities while delivering exceptional results.
Strong organizational and communication skills, with a collaborative mindset and attention to detail.
Relevant certifications (e.g., Copyhackers, HubSpot Content Marketing, Google Ads) are a plus.

Why you’ll love working with us at Pressmaster.ai?

Join a dynamic team dedicated to revolutionizing the PR industry. At Pressmaster.ai, you’ll help shape the future of SaaS and empower businesses worldwide to craft compelling press stories that leave a lasting impact.
Thrive in a cutting-edge workspace where creativity, innovation, and AI-powered solutions drive meaningful results.
Collaborate closely with seasoned professionals in PR, SaaS, and marketing. Expand your expertise with access to premium training resources and hands-on mentorship opportunities.
Work on a variety of high-impact initiatives that challenge your creativity and showcase your skills in the ever-evolving world of PR and tech.
We’re invested in your success. Take advantage of tailored development plans, ongoing training, and a clear path for career advancement.
Leverage the latest AI-driven technologies, including our signature all-in-one PR software, to deliver exceptional results effortlessly.
Enjoy the freedom of remote work, flexible hours, and a supportive company culture that prioritizes your well-being and work-life balance.
We recognize your contributions with a competitive salary, performance bonuses, and comprehensive benefits.

What awaits you at Pressmaster.ai?

Experience the ultimate in flexibility. Work remotely, set your own schedule, and enjoy the trust and autonomy to do your best work.
Take ownership of your projects, unleash your creativity, and see your ideas transform the PR landscape. At Pressmaster.ai, we welcome innovation and bold solutions.
Remote doesn’t mean disconnected. We value team spirit and foster connection through regular virtual meetings, brainstorming sessions, and social events.
Your growth matters to us. Access our curated learning resources, courses, and workshops to continually enhance your skills and expertise.
Be part of a vibrant and supportive company culture that values collaboration, celebrates successes, and keeps things fun with engaging virtual activities.
Your aspirations drive us. We provide clear paths for growth, helping you achieve your professional goals and unlock new opportunities.
Contribute to groundbreaking projects that combine creativity, technology, and PR excellence, all while shaping the future of communication.

Ready to join a passionate team and use your Online Marketing skills to make a lasting impact in PR and marketing?

Apply now and start your journey with us!

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