ABOUT MILES:
Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.
JOB SUMMARY:
The Data Analytics Strategist works closely with the media planning, account services and ad operations team to develop omni channel media reporting, and provide market research support to inform client strategy, and grow account opportunities. Omni channel media include all digital media channels including (but not limited to): CTV, Online Video, Display, Native, SEM, Social, Out of Home, and traditional elements. This role will help analyze, create and provide routine campaign reporting to clients outlining campaign performance, plus generating agency benchmarks, providing market context, and providing recommendations on changes to the media plan throughout the entirety of the campaign. Market research will be conducted utilizing tourism industry data sets ranging from hotel and lodging performance, sentiment research, audience insights tools similar to Global Web Index, and other sources as available through Miles and our clients.
The Data Analytics Strategist is accountable for client goals; campaign performance and reporting KPIs; growing and maintaining client relationships; informing account strategy, managing workflow for performance team deliverables; and service as a highly visible role as liaison between the clients and our internal teams. Success is measured by account retention and growth, evaluating client satisfaction, the delivery of innovative marketing programs, personnel development, and strong financial management to meet forecasted goals.
WHO WE’RE LOOKING FOR:
- Must have Digital Media and advertising strategy experience
- Proficiency in data and analytics application in reporting and strategy development.
- Market research experience, preferably in the travel and tourism industry
- Thrive in a fast-paced environment (virtually + in person)
- Advanced understanding of, and continual self-education on travel and tourism best practices
- Experience managing a wide array of projects and clients simultaneously
- Significant management experience with increasing responsibility and demonstrated capability with cross-functional teams
- Ability to review and distill multiple sources of information to support strategy and provide direction
RESPONSIBILITIES:
Strategic Planning and Education:
- Leverages data, insights and digital strategies to achieve business objectives and goals for our Destination and Hospitality clients
- Serves as the KPI and performance advisor to clients and internal teams, including defining success criteria(s) and KPI metrics by client
- Attends strategy meetings with account services teams to present recommended strategies, KPIs and media performance that align with client goals
- Stays on top of industry trends and shares insights of research findings with the team, always looking for new and emerging opportunities to move our client’s business forward and stay ahead of industry changes
- Collaborates with and educates internal teams to expand their knowledge and build confidence in articulating strategies and performance
- Assists with new business Requests for Proposals and presentations
Media Analytics and Optimizations:
- Oversee the collection, analysis and interpretation of data from various media channels, including digital, social, TV (digital and traditional), out of home and print
- Ensure a strategic tagging structure and implementation.
- Use data insights to help optimize media performance and media budget allocation effectively to achieve maximum ROI
- Identify trends and opportunities to improve media performance, audience targeting, channel recommendations, etc.
Reporting:
- Collaborates with internal and external teams to ensure proper tag set-up and pixel management for reporting of KPIs
- Partners with internal team to develop dashboards and presentations to report on meaningful metrics directly to clients
- Lead client reporting and insights presentations
- Directs optimization efforts on paid campaigns to improve KPIs set by client
- Troubleshoots under-performing campaigns and recommends new tactics to increase performance
Performance Team Leader:
- Manages all aspects of employee management and engagement, including daily hours reporting and performance
REQUIREMENTS:
- Programmatic and Digital Media (outside of Search and Social) is a must.
- 5+ years of media analytics experience
- 5+ years of experience working with mid-senior level clients to understand the motivation, timeframe and acceptable level of effort for tasks
- 5+ years creating performance driven strategies for paid media campaigns (travel and tourism vertical a plus)
- 5+ years experience with Web analytics systems (e.g., Google Analytics) and Certified in Advanced Google Analytics
- Possess exceptional leadership skills
- Able to manage own workflow while coordinating with project teams and management on schedules, requirements, goals, and assignments as needed
- Able to shift priorities quickly and examine issues both strategically and tactically
- Able to multitask, perform efficiently and well under tight deadlines
- Able to carry out detailed tasks and projects with minimal direction or supervision
- Willing to take direction if and when needed, but also work independently
- Able to respond positively to client and peer criticism and feedback
- Able to communicate clearly and concisely, both verbally and in writing
- Able to effectively manage relationships, both internally and externally
- Able to work independently while providing strong insights across teams
- Billable Hours/Assignments: This role carries an annual billable requirement of 1,750 hours.
CORE COMPETENCIES:
- Culturally Competent
- Emotional Intelligence
- Effective Communication
- Analytical
- Adaptable/Nimble
- Creative/Forward-Thinking
- Critical Thinking/Problem Solving
- Financial Management
- Teamwork/Collaboration
- Professionalism/Work Ethic
- Trustworthy, reliable, and ethical
- Time Management
- Conflict Management
Location
We are open to a remote candidate located anywhere in the US or an in-office candidate based in our Sarasota, FL/Lakewood, CO office. #LI-Remote
Travel Requirements:
- Some intra- and/or inter-state travel required, sometimes requiring an overnight stay.
Compensation: $70,000 – $80,000 DOE
- Location: This is a remote position. We are open to remote candidates in the United States.
- Comprehensive benefits package, including medical, dental, vision
- 401k matching contribution
- Generous paid time off compensation
- Flexible work schedule
- Paid volunteer opportunities and company supported charitable events
- Collaborative, creative and fun team environment with professional growth opportunities
OUR COMMITMENT TO CULTURE:
At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.
Miles Partnership, LLLP is an equal employment opportunity employer.
http://www.milespartnership.com/
