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[Astra] Digital Marketing Manager

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As a Digital Marketing Manager at Brainstorm Force, you’ll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.

You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

Why You’ll Love Working With Us

  • Remote work
  • Competitive pay
  • Flexible working hours
  • Paid time off
  • Parental leave
  • Allowances for setting up workspace
  • Excellent work-life balance
  • Career growth opportunities

Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership – driving traffic, conversions, and retention.

Key Responsibilities:

Marketing Strategy & Campaigns:

  • Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.
  • Align channel strategies with business and product-level goals.
  • Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.
  • Lead end-to-end execution – from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.

Channel & Funnel Management:

  • Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.
  • Build and optimize funnels for awareness ? nurture ? conversion ? retention.
  • Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.

Performance Tracking & Optimization:

  • Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.
  • Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.
  • Run A/B or multivariate experiments to validate growth hypotheses and scale what works.

Content & Partnerships:

  • Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.
  • Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.
  • Ensure content strategies engage the right audience across blogs, social, and partner channels.

Team Leadership & Collaboration:

  • Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.
  • Delegate effectively, providing clear briefs and ensuring campaign consistency.
  • Partner with product and design teams to align messaging, assets, and user experience.

Required Skills and Qualifications:

  • 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.
  • Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.
  • Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).
  • Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.
  • Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.
  • Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams.
  • Strong analytical mindset with the ability to turn data into insights and improvements.
  • Strong execution discipline: balancing speed, quality, and persistence.

Good-to-Have Qualities –

  • Experience in the WordPress, SaaS, or website builder ecosystem.
  • Ability to understand the mindset and workflows of web designers, developers, and creators.
  • Past leadership in affiliate/influencer partnerships.
  • Comfort with AI tools to accelerate copy, workflows, and research.

KPI’s for Success:

  • Increased traffic and conversions from owned channels.
  • Growth in signups, website traffic and product revenue.
  • Improved conversion rates across funnels and campaigns.
  • Number and quality of partnerships, affiliates, and creators engaged.
  • Execution of successful product launches or large campaigns.
  • Improved team velocity and on-time delivery of campaigns.

Looks interesting? Apply now and be part of our awesome team!

Company
Brainstorm Force

Job Type
Full Time

Location
Remote

How to Apply
Via web form

To apply for this job please visit jobs.wordpress.net.

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